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Central and South America: Columbia

Fair trade brand boost for Save the Children’s Fund

Fair Instant, a new fair trade instant coffee brand, aims to raise £200,000 for the Save the Children’s Fund. It will donate 20 pence from each jar sold to the charity’s programme in Columbia, which aims to increase the number of children that go to school, in order to help lift them out of poverty and give them better life chances.

Around three million 11 to 17 year–olds in Columbia do not receive any education and Save the Children says 10,000 of these young people will benefit from its campaign. The plan is to invest in schools, provide teaching and learning materials, to train teachers and make sure that pupils receive a high quality education.

The charity will also use the money raised to ensure that the hardest–to–reach children go to school. Furthermore, it is to work with the local education authorities to increase funds for education and raise awareness among parents of the importance of birth registration for children, which will enable them to enrol in schools.

Save the Children has drawn attention to the fact that in countries where there is, or has been, severe conflict, education is often non–existent, which not only limits the children’s future, but also affects the future of their country. It estimates that over 40 million children in the world are denied the right of education because they live in nations affected by conflict.

For further information visit the Save the Children’s Fund website at: www.savethechildren.org.uk

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