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England: Moving People campaign to change attitudes

Consortium set to tackle mental health discrimination

The Moving People campaign, headed–up by the consortium of Mind, Mental Health Media, Rethink and the Institute of Psychiatry, Kings College London, has been awarded £18 million to combat stigma and discrimination in relation to mental health.

Moving People aims to change attitudes towards mental health and, should reach 30 million people in England in its four–year programme.

The latest social marketing techniques will be used to ensure that everyone is aware of the issues. It will also put people with direct experience of mental health needs at the centre of events to help bring about lasting change.

The programme will include:

A nation-wide anti–stigma campaign with TV advertising, backed by detailed information resources and a dedicated website,

28 England–wide local community physical activity projects which will back the national campaign and bring together those with and without mental health experience, from boxing and football to country walks,

‘Get Moving’ – mass participation events focused on mental and physical wellbeing, building–up to the 2012 Olympics,

training and education programme which is to target around 10,000 leaders and professionals who have the power to influence, such as medical students or teachers,

legal challenges, helping to change discriminatory legislation and policy.

The cash is the largest–ever amount to be given to a voluntary sector–led initiative by The Big Lottery Fund and Comic Relief.

For further information email Mind at: info@movingpeople.org.uk.

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